Hello everyone! Wow…it’s been a while, hasn’t it? Welcome to Cultures Clothing’s 2012 Year End Wrap-Up! 2012 has been the most successful year for Cultures Clothing by far, so I wanted to take the time to recap some of the highlights of the year!
My first major accomplishment of the year was getting the brand new culturesclothing.com up and running! Just to give you a little backstory, my mother originally purchased my domain name and hosting for the site in May 2004 as a graduation present. At this time, I couldn’t afford to pay someone to design a website for me, so I tried to teach myself web design…which was a long and strenuous process. I eventually got a functioning website onto the internet, but it was filled with flaws and bugs…and I wasn’t really happy with the overall layout. I wanted to create a sleek new website that incorporated my online magazine, so I knew that I had to change the whole set-up of the site. The only issue was that I was just entirely too busy to work on a new website, so I hired my oldest friend in the world, Jason Barbour of Advertise It Media to build it for me. Three weeks later (in late January of 2012), I had a functioning website that I could be proud of. Here’s a collage of screenshots of the site:
I was really proud of the new features that we added onto the site. I have a brand new section called “Cultures Facts”, where people can click on a flag, and learn facts about the culture associated with that flag. I also installed a forum, where people can come and discuss topics such as art, fashion, sports, music, politics, and more. Finally, I added a new section onto the site called “Customers Wearing Cultures Clothing“. This is a gallery that I added that features all of the pictures that people have sent me of them wearing their Cultures Clothing purchases. Your support means so much to me, so I created this gallery as a way to show my appreciation to all of you. Here’s a link to the gallery:
Soon after I got the new website up, I recorded a video where I did a live painting! I had the song “Wings” by The Union ft. Elzhi stuck in my head during the process, so I painted while I listened to the song on repeat and recorded the whole process! Check it out! The people that made the song retweeted this video and gave me props for it!
Next up was perhaps the most important thing that I did all year. I was trying to think of a way to raise money to get Cultures Clothing mass produced, and I found out about a site called Kickstarter. Kickstarter is a site that gives you a platform to raise funds for your various projects and creations. I decided that I would use this platform to take my clothing line to the next level:
Here’s a video and summary of what the campaign was all about:
Cultures Clothing Kickstarter Campaign Video:
So my goal was to raise $5,000 to get my clothing mass produced. The only problem was, I had 8 weeks to raise the money. If I didn’t reach my goal by the end of the campaign, the money would be refunded to all of the donators. Kickstarter does this so that people don’t raise a portion of the campaign money, and then spend what they got on things like groceries because they didn’t reach their goal. It makes sense, but it made my life a little hectic for those 8 weeks. So I went out and did some major campaigning. I felt like such a politician, because I started handing out flyers on the street…striking up conversations with random passers by to try to raise more money. All of my hard work paid off though…because I reached my goal with one week still left to go in the campaign!
As a way to thank all of the people that supported the campaign, I did a celebration dance and lip syncing video with my college roommates to “5 Minutes of Funk” by Whodini. I then showed pics and video clips of the people that supported me over the years, and shouted out all of the donators at the end of the video. People seemed to really enjoy it!
So now that I raised the money from the Kickstarter campaign, I had to go about getting the clothing mass produced. I designed the tags, labels, and taping for all of the clothing, and gave the manufacturer samples as a guide for how to produce the T-shirts. Originally, I was going to try to get everything from T-shirts to dresses to polos produced with the money from the campaign. However, I underestimated some of the production costs for making these items. So I decided that I would produce the T-shirts first (since they are the easiest product to move), and then use the proceeds from the sales to get the rest of the clothing produced. That way, I would be flipping product, spreading the brand name, and raising production funds for the more expensive items all at once. I decided to start out with 5 T-shirt designs for the men, and 5 for the women…and I put them into production.
As I waited for the products to come back from the manufacturer, I was contacted by Gerald Lawson of Dhengi Brand about participating in a Philly Clothing Brand Cypher onJuly 12th. The purpose of this shoot was to show unity between all of the talented independent clothing brands in Philadelphia. As soon as I heard about the shoot, I put out an open invitation on Facebook and Twitter…asking people to come out and wear Cultures Clothing for some solo and group shots. It was great, because a ton of people came out to support! A special shout out goes to my mom, my sister Kharisma, Kristin, Alessandra, my cousin Stanley, Dora (and her mom), my aunt Angie, Tali, Matt, Angel, Bill, Christie, Barry, Jaleel and Marcel! Here are some of my favorite Cultures Clothing shots from this shoot:
Left to Right: Dora, Stanley, Kristin, Christie, Bill, Alloyius (me), Alessandra, Angel, and Matt
Left to Right: Alessandra, Alloyius (me) and Kristin
Left to Right: Kristin, Alessandra, Alloyius (me), Dora, and Christie
Left to Right: Mom, Stanley (cousin), Kharisma (sister), and Alloyius (me)
After I finished taking shots with the Cultures Clothing crew, it was time for all of the label owners to shoot together, so I went and joined the group. Here is a list of all of the brands that participated in the Philly brand cypher (in alphabetical order):
-Draccir & Crew
-IbnMajid Clothing Co.
-Kings Rule Together
And here are some of the group shots with all of the designers:
Photo by Julian White Photography
It was awesome to see this kind of unity in Philadelphia. This was the first of the Philly Brand Cyphers, but we did another one later on in the year to showcase our fall/winter fashion.
Soon after the Philly Brand Cypher, I came across an image from the post-production of the SADIE WEB SERIES by Nicole Agostino, whereZigg Harris(accompanied by Alyssa Kempinski) is wearing the “Guy Fawkes: Revolution” shirt!
I provided some wardrobe and art for the series, and even had a cameo appearance on the first episode! I saw an update that Nicole just posted, saying that the web series would be up within the first half of 2013. I’m really looking forward to seeing the finished product!
To See More From The Sadie Web Series Please Check Out The Links Below:
Then, I got what was undoubtedly my biggest shock of the year. One day, I was trying to take a nap…but I couldn’t go to sleep because of the constant buzzes coming from my cell phone. After the buzzes didn’t stop for an entire hour, I decided to try to pry my eyes open to see what all of the hubbub was about. As I turn on my phone screen, I see about 1,000 text messages telling me that I was Tosh.0 (Comedy Central). My first thoughts were “why in the BLUE HELL was I on Tosh.0? Oh no…did Daniel Tosh make fun of me about something?” LOL! As it turns out, Tosh was doing a piece about Kickstarter for his show, and he used a clip from my Kickstarter campaign to show what it was. He kind of makes fun of Kickstarter in general for a bit (and makes a few snide remarks about the people that use it lol), but then he goes on to say that Kickstarter does work, so he decides that he’s going to start his own campaign (to become the world’s first trillionaire). It was a pretty funny piece. The great thing about this was that this episode has played at least a few times a week since it first premiered! The clip itself was only about 10 seconds, but my logo has been seen by millions of viewers since the episode started running! Here’s a snapshot that my aunt took on her phone of my brief cameo. If you guys want to check out the episode itself, it’s Episode 12 of Season 4. You can probably find it online, but I bought it on iTunes for my collection haha:
The exposure from the Tosh.0 cameo was great! Because of the cameo, the costume designer from an up-coming movie called “Charlie, Trevor, And A Girl Named Savannah” requested some items for the characters to wear in the movie! There are some big-name actors in the movie, and I have some pictures of the actors wearing the clothing, but I’m not allowed to post the pictures until after the movie premieres lol.
Ok so I finally got my clothing in from the manufacturer, and it came at just the right time…because I was invited to sell my clothing in a store called Impact Boutique(located at 644 South Street, Philadelphia, PA 19147). Impact had it’s grand opening on September 14th, and I was there to personally sell my items to the customers. I took a picture of myself in the mirror before the store opened because I was wearing one of the brand new Cultures Clothing “Guy Fawkes: Revolution” T-Shirts:
And here’s what the clothing looked like on the shelves…complete with the tags and labels!
Cultures Clothing’s “Guy Fawkes: Revolution” Shirt on the Shelves
Cultures Clothing & Dhengi Brand on the Shelves
It was really heart-warming, because a lot of familiar faces came down to the store to support me. I have to give a special shout out to Tali, Steve, Kenny, Erin, Turquoise, Chris, & Ike for coming to the event and showing love! Here’s a picture of Tali playing window mannequin while wearing of the Cultures Clothing “I Love Hip-Hop” T-shirts:
Tali Playing “Cultures Clothing Mannequin” in the Window
Comedian Michael Blackson (of “Next Friday” fame) also came down to the store that day! He was a really cool, down to Earth guy…and he supported Cultures Clothing by showing off his brand new “I Love Hip-Hop” shirt!
Some of the customers that bought T-shirts wanted me to autograph the shirts! One of them said, “it’s not often that we get to buy a shirt in a store from the actual designer”. I was so honored!
Photography by Brian Hunt
I had another big event the very next month after the store opened. I decided at have my first art show on October 26th! I was just sitting in my office one day, looking at the pile of my completed canvases, and I said to myself, “why don’t I showcase these things instead of just piling them in the corner”?
Art is something that I’m compelled to do, so I created about 30 new paintings just because I had to get the creativity out of my system. I had all of these new paintings available, so I figured that it was the perfect time to put on a showcase! I called it “Spraypaint & Ink Pens: Alloyius Mcilwaine’s 1st Art Showcase”, and I held the show at the same boutique where I was selling my clothing.Here’s a picture of me looking exhausted after I finished setting up for the show:
And here is some video footage of the art show, courtesy of David Bey & Bey Filmz:
Looking back on this year, I created a lot of new artwork…
So I figured that I should highlight my top 5 favorite painting that I created in 2012:
1) “Orlando Shrooms” by Alloyius Mcilwaine – I called this painting “Orlando Shrooms”, because after I looked down at my finished product, it looked like I had taken some drugs before I started painting it (which I DID NOT LOL):
2) “Party All Year/Month/Week/Night” by Alloyius Mcilwaine – I like this painting a lot because after I finished it, it reminded me of an abstract version of “Where The Wild Things Are“.
3) “I’m Sorry Dorothy, But This Is Not Kansas” by Alloyius Mcilwaine – This is one of my favorite paintings because it was one of the first pieces that I did while experimenting with a tan base and using a more minimalist style.
4) “All At Once I Stepped Out Of A Dream” by Alloyius Mcilwaine – It wasn’t intentional when I first started to paint (especially since I freestyle the majority of my paintings), but it seemed like I was channeling Picasso a bit for this piece.
5) “Lost In The Maize” by Alloyius Mcilwaine – I just thought that the colors came out brilliantly in this piece.
Ok now on to the last of the big events that I participated in this year. I can’t remember whether it took place in late October or Early November, but we had another Philly Brand Clothing Cypher featuring fall and winter wear. Here are a few of the pictures from that event:
L to R: Dhengi Brand, Cultures Clothing, IbnMajid Clothing Co., G.E.E.K. Clothing Inc., and IbnMajid Clothing Co.
Me and Khaleel (Nerdleel) of G.E.E.K. Clothing Inc.
And between November and December, I did two Cultures Clothing Photoshoots with two lovely ladies, Elizabeth Chang and Noel Monzo. Here are some of my favorite pictures from those shoots:
Elizabeth Chang – Photography by Alloyius Mcilwaine:
Noel Monzo – Photography by Alloyius Mcilwaine
Before I wrap-up this article, I’d be remiss if I didn’t count down my Top 5 Favorite Photography Captures of 2012. After all, I did do 20+ photoshoots this year lol. So without further adieu, here they are:
1) Ginger Coyle Magazine Shoot – Photography by Alloyius Mcilwaine: I absolutely love this shot. I did a photoshoot and interview with signer/songwriter Ginger Coyle for this magazine about 4 or 5 months ago. We did the photoshoot on the top floor of Tattooed Mom on South St., which is completely covered in graffiti. It gave the photo a really nice texture.
2) Ginger Coyle Magazine Shoot – Photography by Alloyius Mcilwaine: Man, I was really on for this shoot lol. This is another one of the shots from my shoot with Ginger Coyle. What I love about this photo is that it has the softness of a Marilyn Monroe pin-up photo…and it has an edginess as well because of Ginger’s tattoos and the background graffiti:
3) Angelina DiFrancesco’ Cultures Clothing Photoshoot – Photography by Alloyius Mcilwaine: I love this picture because Angelina is gorgeous, and the background colors are vibrant and complimentary of the outfit
4) Angelina DiFrancesco’ Cultures Clothing Photoshoot – Photography by Alloyius Mcilwaine: This is one of my favorite pictures because it combines three of my talents: I did the photography, the graffiti in the background, and of course I created the outfit as well.
5) Alyssa Everk’s Cultures Clothing Photoshoot – Photography by Alloyius Mcilwaine: This is probably my favorite color headshot that I’ve taken. Her eyes are so crisp that you can actually see me taking her picture in them. I also love the warm tone of this pic.
That’s it for this 2012 wrap-up edition of “What’s New With Cultures Clothing”. Thank you so much for riding with me for another year. I hope that you guys are with me for the long haul! 2013 promises to be an even better year than this one! Until next time!
-I’m sure that many of you are surprised by my choice for “Hip-Hop Artist of the Year (2012)”. Your surprise is justifiable. After all, Homeboy Sandman IS a bit of a dark horse pick. He doesn’t have the biggest name or the biggest industry buzz. In all actuality, your average Hip-Hop fan has probably never heard any of Homeboy Sandman’s music. On the flip side of the coin, you have a talented young artist named Kendrick Lamar who has gained major mainstream success over the past few years. The majority of the Hip-Hop sites and magazines are going to give this year’s title to Kendrick, because of the tremendous hype behind his hit singles (“Cartoons & Cereal”, “Swimming Pools”, & “The Recipe”) and his popular major label debut album, “Good Kid, m.A.A.d City”.
However, while Kendrick Lamar is a legitimate contender for “Hip-Hop Artist of the Year”, I couldn’t think of anyone who produced more high quality music this year than Homeboy Sandman. And that’s what this accolade is all about. It’s not about the hype or the popularity of the artist. It’s about who consistently put out the highest quality of music in the calendar year. As I was putting together my list for the “Top 100 Hip-Hop Songs of the Year”, I noticed that Homeboy Sandman had more songs on the list than any other MC or group. In my humble opinion, “Couple Bars” & “Rated Ours” were two of the top ten hip-hop songs released in 2012. He also released a solid “B” grade album “, “First Of A Living Breed“, two EPs (“Subject: Matter” & “Chimera“), and had guest appearances on several dope tracks…including “The Great Escape” by Blu & Exile, & “Reloaded” by Substantial (also featuring Javier Sparks).
Here are some of my favorite tracks that Homeboy Sandman released this year:
I’m sure that many of you will disagree with my choice, but if you objectively listen to the tracks that I posted above, I believe that most of you will agree that he was a legitimate choice. His music may not be for everybody. He’s a “think outside of the box” type of artist. He won’t always rap in the cadence that you expect him to. He won’t always say the things that you expect him to say. However, he will consistently supply you with thought-provoking music and layered metaphors. He’s carved out his own little niche in Hip-Hop, and I think that he’s comfortable doing his own thing outside of the major spotlight…but he does deserve attention and recognition for what he has accomplished.
Group of the Year (2012): The Doppelgangaz
2012 has been a slow year for Hip-Hop groups in general…especially when compared to 2011. Panacea’s album “Midnight Morning Africa” was originally supposed to come out this year, but the release was pushed back to 2013. CYNE and Cunninlynguists only released one song a piece in 2012. People Under The Stairs didn’t release any new music (that I heard about), and neither did Ugly Duckling, Blue Scholars, Common Market, orGiant Panda. The Chicharones released an album, but I was disappointed by the overall product (even though it had a few really dope songs on it). We were halfway through the year, and the only dope group release that I came across was the “Detroit Revolutions” album by Clear Soul Forces (released in March). And then someone introduced me to The Doppelgangaz…a relatively new Hip-Hop group based out of Orange County, NY. The first song that I heard was “NY Bushmen” off of 2011’s “Lone Sharks”album. Soon after hearing this song, I learned that these guys produced all of the beats that they were rapping over. I was immediately impressed. It’s one thing to produce a dope beat. That in itself is impressive. It’s another thing to produce a dope beat, and they proceed to create a dope Hip-Hop song back rapping over it.
After purchasing the “Lone Sharks” album, I searched around the internet to see what else these guys produced, and discovered that they released an album called “Beats For Brothels Vol. 2” on June 19th, 2012. The press release for the project described the album perfectly:
“Beats For Brothels, Vol. 2 is an enigma of sorts. A unique structure comprised heavily of instrumentals and decorated with the Ghastly Duo’s vocals interspersed throughout the project.”
Towards the end of the year, The Whoevers put out a dope album called “The Red Tape”, Typical Cats put out their album entitled “3”, and Wu-Tang Clan & The Lox collaborated to release the surprisingly solid “Wu-Block” album. And of course, Clear Soul Forces were in the running for their album that they released earlier in the year. What separated The Doppelgangaz from the rest of the pack was the fact that they made music videos for a good majority of the songs from the album. Here are a few of those videos:
A poster on the ughh.com Hip-Hop forum said it best when he said that these guys have “whimsicle personalities”. Seeing these guys act silly on their videos really added to the experience of the album…and it gave them a leg up on the competition. I’m really looking forward to seeing and hearing more from the Doppelgangaz in the near future.
Producer of the Year (2012): Alchemist
The “Producer of the Year” title was basically a three-way race between Apollo Brown, EL-P, and Alchemist. Apollo Brown produced the sleeper hit of the year, “Trophies” (a collaboration with OC),as well as some notable singles from artists like Has-Lo & 7even:Thirty. EL-P produced two albums that garnered a lot of high praise in 2012, includingKiller Mike’s “R.A.P. Music” album and his own fourth solo album, “Cancer 4 Cure”. And then there’s Alchemist. Alchemist wins the title this year because of the sheer number of quality instrumentals that he produced in 2012. He produced 5 tracks on “Vodka & Ayahuasca”, the sophomore album from hip-hop duo Gangrene (a collaboration between Alchemist & rapper/producer Oh No). Alchemist also did a joint project with Action Bronsonentitled “Rare Chandeliers“, a concept album called “Russian Roulette” (where he used samples from Russian songs for every track), and two fully produced mixtapes. It’s a feat in itself to produce that much music in a year, but he was also amazingly consistent. There’s a saying that says “quality over quantity”, but Alchemist gave us both this year…and that’s why he takes the title of “Producer Of The Year (2012)”.
Rookie of the Year (2012)/Mixtape Of The Year (2012): Joey BadA$$ – “1999”
Joey BadA$$ is one of those cats from this new generation of MCs that eases my mind when I contemplate the future of the Hip-Hop genre. In a time where talentless, minstrel show clowns like Chief Keef have gained major mainstream success, Joey BadA$$ made a name for himself by creating nostalgic, Golden Era-esque Hip-Hop. It seemed as if the 17-year old Brooklyn native came out of nowhere with the video for his hard-hitting single “Survival Tactics” (from his debut project, “1999″).
After the video went viral (it now has over 1,500,000 views) Joey BadA$$ became the embodiment of the resurrection of 90’s era NY Boom Bap. While “Survival Tactics” was the track that brought Joey BadA$$ mainstream attention, I believe that he shines brightest on a song called “Waves”. On this track, the Progressive Era MC displays an amazing amount of maturity (especially for his age), and showcases his stellar story-telling ability. The “1999”mixtape as a whole really does harken back to the 90’s…even using throwback samples from artists like J Dilla (R.I.P.) and Lord Finesse. Although there are a couple of filler tracks on the album where the braggadocious rhymes can get a little tiring, the project as a whole is a very impressive. Hopefully, more up and coming young MC’s will follow Joey’s lead, and use advanced lyricism as a platform to gain major success.
Verse Of The Year (2012) – Verse 1 of “Lamborghini Angels” by Lupe Fiasco
“With a circle on the floor he compels them to be pure Pulls the beast out of his heart then impales it on a sword Writes a prayer on some paper and then he nails it to the door Just the good of you may enter by the mercy of the lord Listen not to what he speaks, that’s been the cursing of his cause A seduction of his senses by the devils he adores The unholy has him hostage and his soul is now at war Follow not his secret knowledge it will bring you no reward Shun him while in public disallow him from your stores Have no part in his affairs ‘less his pestilence be yours Make scoundrels of the righteous and virgins into whores But we must still pray that his colour will be cured”
Album Cover of the Year: “Magna Carta” by Melanin 9
Slept on Album of the Year (2012) – “The Idea of Beautiful” by Rapsody
I considered “Trophies” by Apollo Brown and OC for this title, but if you look across the internet at the various underground hip-hop forums (and even on huge sites likeHipHopDX.com), you’ll see that most people have this given this album a lot of high praise. It’s sad to say, but you really don’t see as many people talking about “The Idea of Beautiful” by Rapsody. In fact, when I posted about this album on ughh.com, there were more than a few misogynistic responses to the post. To give you PC versions of some of the responses, some of the posters were saying things like “women can’t rap”, and “there aren’t any talented female MCs”. It really showed me that even in 2012, Hip-Hop still has some major gender issues to get over. Rapsody tackles many of these issues on this album. She also touches on subjects like the loss of innocence in today’s youth, and her personal experiences in past relationships. “The Idea of Beautiful” really is an amazing piece of work from start to finish. The future looks bright for 9th Wonder’s newest protege. Hopefully in the future, people will stop judging her as a “Femcee”, and respect her for what she’s doing as simply a “Dope MC”.
Disappointment of the Year (2012): The Canibus vs. Dizaster Battle:
Most of you reading this article already know about the Canibus vs. Dizaster battle, but let me just give a quick summary for those of you that didn’t hear about it or see it. Basically, battle rap champion Dizaster challenges battle rap legend Canibus to a battle. Canibus accepts the challenge, and they set a date for a live pay-per-view event. The hype machine basically bills the battle as the Hip-Hop version of The Rock vs. John Cena…so it becomesTHE Hip-Hop event of the year. So the battle gets here, and Canibus comes in with his arm in a sling…which itself was puzzling. Dizaster spits some sharp, but predictable lines, and Canibus spits a couple of rounds full of sub-par bars…before conceding the match in the third round. After conceding the battle, Canibus whips out a notebook (saying that he wrote all of these battle rhymes, but didn’t have time to memorize them), and then famously begins to read battle rhymes out of the notebook. The whole thing was just absolutely embarrassing and really confusing. Honestly, as a fan of Canibus, I was kind of heart broken. I didn’t mind him losing…it was the way that it happened that really bothered me.
Canibus is undoubtedly, in my mind, one of the greatest lyricists of all time. However, like many people with genius level talent, I think that he might be a little off (or maybe bi-polar). I think that Canibus’ main problem is that he just doesn’t have a strong support system. It seems as if he has had many chances over the year to blow up, and every time he gets one of these chances, he does something to shoot himself in the foot. Mind you, I’m not talking about the LL Cool J beef. What he did there was 100% justified. I’m talking about the random squabbles that he gotten into over the years, and the various decisions that he’s made that hurt his career. For example, this battle with Dizaster could have been a HUGE boost for his career…and it could have put him back into the spotlight. After conceding the battle, Canibus said that he had been trying to memorize his rhymes for three whole weeks, and that he just couldn’t remember them all. This automatically raised an eye brow for me. I said to myself “you had FOUR MONTHS to prepare for this battle…why did you start preparing for it just three weeks ago?”. And it’s not as if he had gotten to the point where he couldn’t write battle rhymes anymore. Just a year prior to the battle, he had some scathing words forJoe Budden and Royce Da 5’9 on a track called “Joey Cupcakes”. He also wrote a dope track called “The Art of Yo”, with some incredibly aggressive lines that I assume were directed at Math Hoffa. So it’s not as if Canibus was incapable of battling…he just wasn’t prepared. He hadn’t done live battle rapping in about 15 years, and apparently he thought that 3 weeks was enough time to prepare for someone who had been battling live consistently for at least the past few years. And he had no one in his corner to say, “look man…maybe you should focus on this battle for the next few months instead of recording and touring”. The whole thing is just…sad.
And now, Canibus announced that his next album, Rip the Jacker II, will be his last. I can only hope that he goes out with a bang. I’ll always be a fan of his music, and I would still put his Top 25 best songs up against the majority of MCs out there, but this battle definitely left a bad taste in my mouth.
————————————————————————————————- My Top 10 Hip-Hop Albums of 2012 (In No Particular Order):
1) “Home Is Where The Art Is” – Substantial
2) “First Of A Living Breed” – Homeboy Sandman
3) “3” – Typical Cats
4) “Give Me My Flowers While I Can Still Smell Them” – Blu & Exile
5) “Skelethon” – Aesop Rock
6) -“The Idea of Beautiful” – Rapsody
7) “Detroit Revolutions” – Clear Soul Forces
8) “Trophies” – O.C. & Apollo Brown
9) -“Magna Carta” – Melanin 9
10) “Control System” – Ab-Soul
-“The Red Tape” – The Whoevers
-“A Dream Deferred” – Skyzoo
-“Cancer 4 Cure” – EL-P
-“Beats For Brothels Vol. 2” – The Doppelgangaz
-“Good Kid Maad City” – Kendrick Lamar
-“Black Boy Radio” – Actual Proof
-“The Final Adventure” – MURS & 9th Wonder
-“Monochrome Skies” – Epidemic
-“Concrete Soul” – Beneficence
-“Fillin’ In The Potholes” – Robust
-“Reporting Live” – Journalist 103
-“Self Sacrifice” – Mello Music Group
-“The Purpose Of Confidence” – Purpose & Confidence
-“NY2BE” – Reap ‘n Chillow
-“Rare Chandeliers” – Action Bronson & Alchemist
-“MA-DOOM: Son Of Yvonne” – Masta Ace & DOOM
– “Quarter Life Crisis” – Quatermaine
-“Straight, No Chaser” Reks & Statik Selektah
-“Lasting Impressions” – uMaNg
-“Wu Block” – “Wu Block
-“Exalted” – Blue Sky Black Death & Nacho Picasso
-“Food & Liquor II: The Great American Rap Album by Lupe Fiasco
Top 101 Hip-Hop Songs of 2012 (In No Particular Order)
1) “Couple Bars” – Homeboy Sandman
2) “Umoja” – Substantial
3) “The Book of Soul” – Ab-Soul
4)“Get No Better” – Clear Soul Forces <–Vid of the Year Nominee
8 ) “Scandalous” – J.R. & PH7, Brokn Englsh & St. Joe Louis
9) “Don’t Be Jelly” – Blu & Exile 10) “Happiness Is” – ScienZe & King I Divine ft. Sene, Blu, & Britain Parker<–Collaboration of the Year (2012)
11) “Grown Up” – Danny Brown <– 2012 Hip-Hop Video of the Year
12) “Waves” – Joey Bada$$ <–Vid of the year nominee
13) “Rated Ours” – Homeboy Sandman
14) “What’s The Hurry?” – Stann Smith ft. P3
15) “Anotha One” – Apollo Brown & O.C.
16) “What Am I” – The Doppelgangaz
17) “Ready to Roll” – Oddissee
18) “Around My Way (Freedom Ain’t Free)” – Lupe Fiasco
19) “Daughters” – Nas
20) “Dunky Fividends” – Styles of Beyond ft. Apathy
21) “Blue Window” – Elzhi
22) “Make The Money” – Macklemore
23) “Black Jesus” – The Game ft. Cool & Dre
24) “Jakob Ladder” – CYNE ft. Substantial
25) “Rear Window” – Dice Raw
26) “Check My Resume” – Substantial
27) “Kind Of Love” – Rapsody ft. Nomsa Mazwai
28) “Stars Shine Brightest (Remix)” – CunninLynguists ft. ST
29) “Congregation” – Talib Kweli ft. Black Thought & Ab-Soul
30) “Swimming Pools” – Kendrick Lamar
31) “9-24-11” – Action Bronson & Party Supplies
32) “God” – 7even:Thirty ft. Laurie Walker
33) “Cherry Wine” – Nas feat. Amy Winehouse
34) “Stay Golden” – Epidemic
35) “The Formula” – Apollo Brown & OC
36) “Bitch Bad” – Lupe Fiasco
37) “For Lack Of A Better Word” – Theory Hazit
38) “Goodbye” – J.R. & PH7 ft. Phonte & Median
39) “Me And My Old School” – Big K.R.I.T.
40) “Get Together” – MURS & 9th Wonder ft. Rapsody
41) “The Full Retard” – EL-P
42) “Zero Dark Thirty” – Aesop Rock
43) “Day One: A Song About Nothing” – Mac Miller
44) “NonFiction” – Rapsody ft. Raheem Devaughn & Ab-Soul
45) “A Few Of My Favorite Demons” – JR & PH7, Brokn Englsh & St. Joe Louis
46) “When The Last Leaf Falls” – Small Pro ft. Has-Lo
47) “Vision of Excellence” – Purpose & Confidence ft. Cormega & Estee Nack
48) “Church Rmx – Slum Village f. Skyzoo & Focus
49) “Survival Tactics” – Joey Bada$$ x Capital STEEZ
50) “Satisfaction” – MHz (Copywrite + Camu Tao + Jakki Da Motamouth + Tage + RJD2) feat. Slug (of Atmosphere)
51) “Way Out Way In” – Oddisee
52) “Take Me Back” – Pac Div
53) “We Don’t” – Zion I ft. The Grouch & Eligh
54) “The Pain” – KnowMads
55) “A Man” – Blu and Exile
56) “Burn It Down” – The Chicharones
57) “Mourning in America” – Brother Ali
58) “Woman” – Children of the Night
59) “ZZZ Top” – Aesop Rock
60) “The Crown” – Typical Cats
61) “Never Break Me” – AWAR ft. Evidence
62) “Look What We Have Here” – Skyzoo
63) “Form Follows Function” – Lupe Fiasco
64) “Secretary” – Mello Music Group Ft. Has-Lo & Oddisee
65) “Whatchu Want From Me” – Homeboy Sandman
66) “The NoteB.O.O.K.” – D-sisive
67) “Slash Gordon” – MURS & Fashawn
68) “My Window” – Wax Tailor ft. Elzhi & Aku Naru
69) “Footprints” – Sene
70) “Funeral For A Killer” – MURS & 9th Wonder
71) “Mine All Mine” – Homeboy Sandman
72) “Streamline” – Damu the Fudgemunk ft. Raw Poetic
73) “Whole Wide World (Remix)” – The Dopplegangaz ft. Apathy
74) “All Real” – Beneficence ft. A.G. & DJ Kaos
75) “Manhattan” – ANTHM
76) “Re-Load” – Zion I
77) “Backboards” – Sene ft. Blu
78) “Apply It & See” – Del the Funky Homosapien & Parallel Thought
79) “Drivin’ Round” – Wu Block ft. Masta Killa, Gza & Erykah Badu